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商品編號： 9-502-006 出版日期： 2001/07/03 作者姓名： Gourville, John T. 商品類別： Marketing 商品規格： 18p 再版日期： 2005/08/09 地域： 產業： 個案年度： 2001 - 2001
商品敘述：
It is early 2001 and the Medicines Co. just received FDA approval to market Angiomax, a blood thinner to be used during angioplasties and heart procedures. It is intended to be a better alternative to Heparin, an 80-year-old drug that costs less then $10 per dose. The company believes it can sell Angiomax for a much higher price than Heparin--but how much more? Angiomax also represents the first of several drugs being developed under a rather unique business model. The company is in the business of "rescuing" drugs that other companies have given up on--i.e., they purchase or license the rights to drugs that other companies have halted development on, with the intent of completing the development process and bringing the drug to market. With the success of Angiomax, the company feels that this business model has been validated.
涵蓋領域：
Strategy;Product management;Healthcare and treatment;Pricing strategy;Sales and marketing;Business models
相關資料：
, (9-502-076), 20p, by John T. Gourville
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